![]() Give your marketers the tools to make every customer journey and interaction effective Einstein is a great example of making AI more user-friendly and useful.īelow is a summary of key benefits of some of the core Einstein products (from ): Some of the integrated technologies include social data capture, Einstein language processing, machine learning, predictive analytics and smart chatbots, all of which work together to provide to a more productive end-user experience. While it includes a number of pre-built dashboards and ready-made analytics, Einstein really endeavors to inject AI directly into user's workflows. The Einstein platform includes a variety of analytics and AI features, including tools for both end-users and analysts/developers. Since then, SFDC has expanded the available features of Einstein Analytics and improved the integration of those features into everyday work scenarios for users across marketing, sales and customer service. In 2016, Salesforce became one of the first vendors to make AI-based capabilities available to its customers when it introduced Einstein Analytics. (SFDC) is investing in its already market-leading Customer Relationship Management (CRM) platform by focusing on data analytics and artificial intelligence.
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